Before Bryant announced his retirement, Jesse Sandler’s tickets cost $195. Post-announcement, they surged to nearly $1,500.
On Nov. 11, 2015, Jesse Sandler bought four tickets on StubHub, the online ticket reselling marketplace, to an April 13, 2016, basketball game between the Los Angeles Lakers and the Utah Jazz. He had a feeling it would be Kobe Bryant's last game.
Maddie Meyer / Getty Images
Sandler, a Santa Monica native and lifelong Lakers fan, told BuzzFeed News each ticket cost $195.89.
When the five-time NBA champion announced his retirement 18 days after he made the purchase, the price for tickets in the same section surged astronomically on StubHub to more than $1,490 each, an increase of 664%.
On Dec. 15, three weeks after Bryant's retirement announcement, StubHub emailed Sandler informing him that his tickets had been cancelled because they were incorrectly priced.
Image courtesy of Jesse Sandler
The seller let us know that these tickets were listed incorrectly. Unfortunately, they won?t be able provide the tickets you ordered, and your order has been cancelled.
...
We?re sorry for any inconvenience this may cause. As a courtesy, we?ll also be adding a $100 coupon to your StubHub account.
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